Jessica Simpson Working Hard To Shed Her Baby Weight » Gossip

Jessica Simpson

Jessica Simpson Working Hard To Shed Her Baby Weight » Gossip - Jessica Simpson may be a new mom, but she has another new project in addition to taking care of baby Maxwell. She’s trying to shed her baby weight! Jessica signed on to be a spokesperson for Weight Watchers, so the pressure’s on. Friends say she’s working hard to lose the weight.

“She understands it’s a process,” a Simpson friend tells PEOPLE, adding that the star is “working very hard and she’s excited.”

Jessica herself has said in the past that she’s trying to avoid quick fixes that don’t work in the long run.

“For me, I really want to do something that is a lifestyle. In the past I’ve been known to yo-yo diet.”

A rep for Weight Watchers denies that Jessica’s trying to lose weight by a deadline.

“Weight Watchers is in it for the long haul,” says a spokesperson. “We’re with her 100 percent as she develops a whole new relationship with food and activity.”

As long as Jessica is healthy, that’s the important thing. I can’t imagine being under the pressure to publicly lose weight for a company, but for a few million dollars, maybe I could do it…